Developing the website on a new platform with a new agency has given us the opportunity to re-focus the website on our customers and their developing needs. It's a sad fact that many dogs switch to raw due to health conditions and intolerances - so to help dog owners, we have developed a product filter within our shop to help customers find products that suit their dogs preferences and needs.
In addition to the product filter, we have updated our product pages to include as much helpful information as possible. With this advancement, Paleo Ridge can proudly say that we are leading the industry in terms of transparency of product ingredients and ethical sourcing. We have also added some helpful information such as:
- Key product benefits - to help understand what makes each product great for your dogs
- A "short" and "full" product description - giving the option of reading a quick overview or a more in-depth description
- Ingredients, nutritional analysis, delivery guide and hygiene instructions
- Packaging Guide - to help customers plan freezer space and how much of each product can be stored
- Feefo integration - we wear our product reviews as a badge of honour, so each page shows the Feefo star rating and the individual reviews
To ensure that the entire purchasing process is as smooth as possible we have also introduced a new, more robust payment gateway called "Stripe". Stripe is the leading payment gateway provider and is particularly well optimised for mobiles; making checking out as easy as possible for our customers.