How Herbie Helped to Create a New Business | Paleo Ridge

How Herbie Helped to Create a New Business

09th March 2018 3 mins read

How Herbie, the family pet Helped to Create a New Business

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Sharon Daly’s dog Herbie was given just one year to live, but after the family switched him to a raw diet, he made a rapid recovery.

We saw a huge improvement in his health and he lived for a further seven years.

We found that dried kibble contained known carcinogens. Mum decided to make raw dog food at home by mincing meat from the best suppliers in the region.

Removing the toxins and additives found in man-made, synthetic food had major benefits. Soon after, Paleo Ridge Raw was born.

Tyler Daly

Chief Executive Officer

The family found its small business expanding rapidly from day one, as friends began asking for extra batches for their dogs. Tyler said: ‘We moved into a converted barn in Droxford which had a small shop and space for manufacturing plus four freezers. ‘Hundreds of locals and their dogs would pop in to say hello. We offer 63 different options including beef, chicken, kangaroo and lamb. All human grade cuts.’

The family has just moved into much larger premises in Waterlooville to meet demand. ‘The best thing about being based here is that there’s lots of land and countryside, so lots of dog walkers.

‘Our produce is manufactured, frozen and shipped from site to customers and trade buyers as far away as Scotland, the Channel Islands and Singapore. The family loves hearing about the products’ benefits. Tyler said: ‘People share cards, reviews and pictures of their dogs to show how much happier and healthier they are.’

Further Reading

25th January 2022

Modernised new packaging is fully recyclable and more convenient to store.

Paleo Ridge, the UK’s leading and most accredited producer of high-quality raw dog food, is refreshing its Paleo Plus range with brand new packaging across the entire line. The updated design completes a refresh of all Paleo Ridge lines which began 18 months ago with the redesign of the Classic and DIY ranges.

Read more
14th January 2022

Guest Blog: Will Green

Following recent headlines regarding the environmental impacts of pet ownership, Will was invited to speak on the BBC Radio Solent Breakfast Show with Alun Newman. Will provides some additional detail on the discussion.

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12th January 2022

Many Tears Animal Rescue (MTAR) is based in Carmarthenshire, Wales but have dogs in foster homes all throughout the UK. Paleo Ridge have been supporting MTAR for over 6 years, read on to find out more.

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