Brand Reveals initiatives behind the achievement
In an industry first, Paleo Ridge, the UK’s leading and most accredited producer of high-quality raw dog food, is celebrating an environmental benchmark of 98% of the company’s packaging now recyclable or compostable.
A series of projects have supported the achievement, including the launch of new packaging for the Paleo Ridge Classic and DIY ranges last year which saw several products switch from non-recyclable bags to recyclable boxes. Launched this year, the new Classic Mini range is also packaged in fully recyclable pouches, making feeding raw more convenient whilst also protecting the environment.
Over the last three years, the business has converted an additional 9% of non-recyclable and non-compostable packaging to achieve this milestone. This rapid improvement represents a sustained effort from Paleo Ridge to safeguard the environment and respond to consumer demands for eco-friendly product packaging.
Additionally, Paleo Ridge has made improvements to the sustainability of its delivery-box packaging, using an eco-friendly insulation and void fill solution. By using a paper void fill, made from 100% recycled paper, bubble wrap is no longer required, significantly reducing the waste created by packaging which would otherwise end up in landfill.
The transition to environmentally friendly WoolCool®, an effective and sustainable alternative to polystyrene when transporting frozen products, has ensured that Paleo Ridge has considered all aspects of delivery packaging from an environmental perspective. A return service for WoolCool® liners, delivered through Paleo Ridge, saw 2,000 WoolCool strips being reused in 2019, rising steeply to 9,000 WoolCool strips in 2020 and nearly 8,000 strips reused so far in 2021.
“As a company we’re obsessed not only with the quality of our food, but with minimising our impact on the environment. We’re committed to reducing our environmental impact in every aspect of our business. We are immensely proud of our progress in recent years which has allowed us to reach this significant milestone.”
“The importance of sustainable packaging is immense and we have always attracted customers looking for a company that’s environmentally responsible with their packaging choices. The demand for our products has more than doubled in the past year and we have worked hard to ensure that we not only maintain, but increase our level of environmentally friendly packaging.”
“We are committed to maintaining this high level of sustainability in the coming years and will continue to look for ways to reduce our impact on the environment.”
To celebrate Black Friday, Paleo Ridge is excited to announce the launch of their exclusive Black Friday Hampers with a unique opportunity to ‘Level Up’ for even greater savings.
This exciting new range has been expertly developed to cater to the unique dietary requirements of older dogs, providing advanced nutrition that supports digestion, immunity, and overall vitality as pets age.
Our popular limited edition festive feast is back, available to order online and in selected stores.