Proudly Supporting British Farmers
Why British Sourcing Matters
Supporting the People Behind Our Ingredients
British farmers play a key role in our supply chain. By prioritising meat from trusted UK farms and suppliers wherever suitable ingredients are available, we can support British agriculture while building closer relationships with the people who rear the animals that go into our food.
Every supplier must meet our requirements for animal welfare, responsible farming, traceability and consistent quality. Our approval process includes careful due diligence, and we regularly visit farms and suppliers to help ensure those standards continue to be upheld.
For us, supporting British farmers is about more than where an ingredient comes from. It means backing businesses that share our values and giving customers greater confidence in the journey from farm to their dog’s bowl.
We choose suppliers for the way they farm—not simply for the flag on the label.
From Farm to Bowl
What Responsible Sourcing Looks Like in Practice
We prioritise British farms and suppliers wherever they can meet our requirements for animal welfare, traceability and consistent quality. Across our sourcing programme, we look for farming systems that allow animals to express more natural behaviours, including grass-fed grazing, outdoor rearing, organic production and free-range farming.
Our current sourcing includes grass-fed beef and lamb, outdoor-reared pork, certified organic chicken, free-range turkey, high-welfare duck and ethically sourced wild game.
Where an ingredient is sourced from Ireland or another country, we believe its origin should be communicated clearly rather than hidden behind a general British claim.
Explore Our Standards by Protein
Grass-Fed Beef and Lamb
We seek beef and lamb from trusted farms using grass-based grazing. Cattle and sheep are naturally adapted to graze, and supporting these farming systems helps maintain traditional livestock farming while giving customers greater confidence in how the animals were reared.
Our established sourcing policy includes relationships with selected farms in the UK and Ireland that share our welfare and responsible-farming values.
Outdoor-Reared Pork
We source pork from high-welfare, outdoor-reared farms where pigs have space to move, explore and display natural behaviours.
Organic and Free-Range Poultry
Our poultry standards include certified organic chicken, free-range turkey and high-welfare duck. Organic poultry farming follows controlled standards covering feed, rearing conditions and animal welfare, while free-range farms allow birds greater opportunity to move outdoors.
Wild Game
Our game ingredients are wild-sourced rather than intensively farmed. This allows us to use naturally occurring British game while supporting responsible management and making use of high-quality meat that might otherwise be overlooked. All game must still meet our supplier approval, traceability and quality requirements.
Specialist Ingredients
British sourcing remains our priority wherever suitable ingredients are available, but some specialist proteins or ingredients (such as Kangaroo, or some of the natural supplements used in some of our products) may need to come from further afield. In these cases, we apply the same supplier due-diligence and welfare standards and aim to communicate the ingredient’s origin honestly.
We seek beef and lamb from trusted farms using grass-based grazing. Cattle and sheep are naturally adapted to graze, and supporting these farming systems helps maintain traditional livestock farming while giving customers greater confidence in how the animals were reared.
Our established sourcing policy includes relationships with selected farms in the UK and Ireland that share our welfare and responsible-farming values.
We source pork from high-welfare, outdoor-reared farms where pigs have space to move, explore and display natural behaviours.
Our poultry standards include certified organic chicken, free-range turkey and high-welfare duck. Organic poultry farming follows controlled standards covering feed, rearing conditions and animal welfare, while free-range farms allow birds greater opportunity to move outdoors.
Our game ingredients are wild-sourced rather than intensively farmed. This allows us to use naturally occurring British game while supporting responsible management and making use of high-quality meat that might otherwise be overlooked. All game must still meet our supplier approval, traceability and quality requirements.
British sourcing remains our priority wherever suitable ingredients are available, but some specialist proteins or ingredients (such as Kangaroo, or some of the natural supplements used in some of our products) may need to come from further afield. In these cases, we apply the same supplier due-diligence and welfare standards and aim to communicate the ingredient’s origin honestly.
More Than Ingredient Origin
Why Supporting British Farmers Matters
Choosing British farms and suppliers is about more than shortening the journey from farm to bowl. It helps sustain skilled farming businesses, strengthens domestic supply chains and supports the rural communities and landscapes connected to British agriculture.
British farmers are central to the country’s food security, rural economy and the stewardship of the countryside. Agriculture employed almost half a million people across the UK in 2024, while the wider agri-food sector contributed an estimated £153.2 billion in gross value in 2023.
Supporting Rural Communities
British farming supports livelihoods far beyond the farm itself, including transport, veterinary services, engineering, food manufacturing and other rural businesses. Choosing British suppliers helps sustain demand across this wider network.
Strengthening UK Supply Chains
Strong domestic farming and food-production businesses make supply chains more resilient. Long-term relationships with trusted British suppliers also give us better visibility over ingredient quality, provenance and availability.
Caring for the Countryside
Farmers help manage much of the British countryside, including grassland, hedgerows, soils and wildlife habitats. Supporting responsible farming helps these landscapes remain productive and cared for.
Building Long-Term Partnerships
Working closely with British farms and suppliers helps us understand how animals are reared, communicate our expectations clearly and build relationships based on welfare, traceability and quality—not simply the lowest price.
Every time we choose a trusted British supplier, we are investing in the farms, skills and rural businesses behind our ingredients.
Our Commitment in Practice
See How Responsible Sourcing Shapes Our Food
Supporting British farmers is one part of our wider commitment to responsible sourcing. We carefully select suppliers, consider how animals are reared and maintain traceability throughout our supply chain before ingredients reach our production facility in Hampshire.
Explore our wider ethical standards, learn more about the farms and suppliers behind our ingredients, or discover raw meals made with carefully sourced British meat.
From British Farms to Your Freezer
Explore Our British-Sourced Raw Dog Food
Discover Paleo Ridge recipes made using carefully sourced British meat, including grass-fed beef and lamb, outdoor-reared pork, organic chicken and wild venison from the UK countryside.
Each recipe reflects our commitment to high-welfare sourcing, ingredient traceability and supporting the farmers and suppliers behind our food.
Every order helps us continue working with trusted farms and suppliers that share our commitment to welfare, quality and responsible British food production.
Not sure which recipe to choose? Read our Raw Feeding Advice Page.







