In a category growing as fast as raw feeding, trends appear quickly and disappear just as fast. Real progress, however, comes from those prepared to move first; often before the rest of the market recognises what is possible.
At Paleo Ridge, we have never been interested in following the crowd. From the beginning, our focus has been on building better standards for raw feeding, even when doing so required more investment, more complexity, or a longer-term view than the market demanded at the time.
Over the years, we have been first to introduce a number of practices and products, some of which are now widely regarded as standard within the raw dog food sector. Rather than talk about intent or aspiration, we prefer to let the record speak for itself.
2018 – Introduced Woolcool to Raw Dog Food
In 2018, Paleo Ridge became the first raw dog food company to use Woolcool insulated packaging.
At a time when sustainable, temperature-controlled packaging was far from mainstream, we chose to invest in a solution that protected product integrity while significantly reducing environmental impact. It was not the easiest option, nor the cheapest, but it reflected our belief that food quality and responsibility should never be compromised for convenience.
2019 – Launched Paleo Plus
In 2019, we launched Paleo Plus, a premium raw range enhanced with antioxidant-rich superfoods.
Combining functional ingredients with raw feeding was, at the time, largely unexplored. Paleo Plus was developed to go beyond basic nutrition, introducing targeted functional benefits within a raw framework. Since then, this type of product formulation has become a must have for raw dog food businesses.
2020 – Exported UK Raw Dog Food Internationally
In 2020, Paleo Ridge became one of the first UK raw dog food companies to export internationally, shipping raw meals to Singapore and Dubai.
Exporting raw food presents significant logistical, regulatory, and operational challenges. Our decision to do so reflected a willingness to push the boundaries of what a UK raw brand could achieve.
2020 - ISO9001 Accreditation
in 2020, Paleo Ridge was the first raw dog food company to be awarded the ISO9001 accreditation.
ISO.9001 is a globally recognised standard awarded to businesses who can demonstrate the quality controls they have implemented and continue to implement, to ensure quality is managed to the highest possible standard.
2022 - Developing and Obtaining RawSafe Accreditation
In 2022 Paleo Ridge obtained the RawSafe Accreditation.
Having played a leading role in the development of this accreditation with the RFVS, Paleo Ridge became one of the first raw dog food companies in the UK to be accredited.
RawSafe is an independent audit of a manufacturer created by a proactive organisation who are focused on provision of the best and safest possible food for pets, including working dogs.
2022 - Launched Essentials
In November 2022, Paleo Ridge launched its Essentials range in response to the cost of living crisis, with the aim of making raw feeding more accessible to dog owners across the UK.
The Essentials range was developed to offer high-quality, nutritionally complete raw dog food at an affordable price point. It comprises of six complete recipes, all made using carefully selected, high-quality ingredients and priced at under £2.40 per 500g pack. With this launch, Paleo Ridge became the first premium raw dog food brand to introduce a value range, reinforcing its commitment to making raw feeding accessible to a wider community without compromising on quality.
2023 – The First Raw Dog Food Brand in Sainsbury’s
In 2023, Paleo Ridge became the first raw dog food brand to be listed in Sainsbury’s.
This represented a major step forward for raw feeding as a category. Bringing raw dog food onto a major UK supermarket shelf helped normalise raw feeding for a wider audience and demonstrated that raw could meet the standards required by national retail.
2024 – Senior Range with Reishi Mushroom
In 2024, we launched our Senior range featuring Reishi mushroom.
This marked the first use of medicinal mushrooms in a UK raw dog food range, addressing the specific nutritional and functional needs of older dogs. Reishi was selected for its traditional use in supporting immunity and vitality, reflecting our continued focus on purposeful, evidence-informed formulation.
2025 – Puppy Range with Reishi
In 2025, we extended this approach with the launch of our Puppy range with Reishi.
By introducing functional ingredients at the earliest life stage, we reinforced our belief that thoughtful nutrition should support dogs from the very beginning, not only once problems arise.
Leadership Through Action
When innovations become familiar across an industry, it is often because they proved their value early on. We view this as a sign of progress for raw feeding as a whole.
For Paleo Ridge, being first has never been about recognition or headlines. It is about leadership, responsibility, and a commitment to raising standards across the category. Every step outlined here began with a simple question: why not do better?
We do not wait to see what works elsewhere. We invest, develop, and move forward based on what we believe dogs deserve.
Paleo Ridge does not follow trends. We set the direction.
