Paleo Ridge has grown from a small, hands-on operation in Hampshire to one of the UK’s leading raw dog food producers, known for its ethical sourcing, nutritional quality, and commitment to sustainability. Now, with a 55% boost in production capacity and a major packaging innovation underway, the company is setting new standards for efficiency, quality, and responsibility in the pet food industry.
Balancing Growth and Quality
For CEO Tyler Daly, growth has always been about more than numbers. Since its founding, Paleo Ridge has focused on crafting food that dogs love and that owners can trust, but the company’s rapid expansion over the past five years has presented new challenges and opportunities.
Tyler Daly says, “In 2016, we had over 120 products. That kind of variety is great for customers, but difficult to manage in a small, manual operation. We had to balance customer choice with consistency and availability. There’s no point making great products if they’re constantly out of stock.”
Through detailed range reviews and supply chain optimisation, Paleo Ridge refined its product lines, focusing on core ranges such as Classics, DIY, Puppy, and Senior, while maintaining its promise of ethically sourced, high-quality ingredients. The company’s product development process is meticulous, with new recipes taking up to a year to research, test, and perfect before launch.
Automation Meets Artisanal Care
To meet growing demand without sacrificing quality, Paleo Ridge has invested heavily in semi-automated production systems. When they started, everything was packed by hand, but as volumes grew, that became unviable. They needed to make more products, more efficiently, without compromising what makes Paleo Ridge special.
The company introduced automated portioning and sealing machinery, technology typically used in the wider meat industry, adapted to suit Paleo Ridge’s unique formulations. The investment has streamlined operations, improved consistency, and significantly boosted output, all while preserving the brand’s ethos.
Tyler Daly, CEO of Paleo Ridge said, “Automation doesn’t replace craftsmanship, it enhances it. It allows our team to focus on quality control and innovation while maintaining stock levels that meet customer demand.”
A New Era of Packaging
Alongside production improvements, Paleo Ridge has reimagined it’s packaging to tackle a common customer concern: leaking trays. After extensive research and testing, the company developed a new, paper-based tray system that is recyclable, leak-proof, and durable enough to withstand freezing and transport.
This innovation required months of collaboration with packaging experts and machinery specialists, ensuring the materials and processes aligned with Paleo Ridge’s high environmental standards. The result is packaging that maintains the brand’s values while enhancing convenience and reliability.
Meeting Modern Demand
When Paleo Ridge first entered the market, raw feeding was a niche choice dominated by enthusiasts who prepared meals from scratch. Today, as more owners seek natural and transparent pet nutrition, convenience has become key.
Tyler Daly says, “Ten years ago, most raw feeders preferred DIY. Now, more people want complete meals, the same quality and control, but without the effort. Our job is to make raw feeding as convenient as possible, while keeping it 100% natural and ethically sourced.”
This shift has driven the popularity of Paleo Ridge’s ready-portioned 500g packs, which suit the average daily feeding requirement of most UK dogs. The company’s focus on format, quality, and convenience has helped it reach new audiences, from long-time raw feeders to first-time pet parents.
Sustainable Success
Paleo Ridge’s approach to growth is methodical and measured. Despite nearly doubling in size over the past five years, the company remains rooted in its founding values: animal welfare, environmental responsibility, and transparency.
With its new production systems now operational and full transition expected by early 2026, the company is already seeing improvements in stock availability and order fulfilment, benefitting both customers and retail partners.
Looking ahead, Paleo Ridge plans to strengthen relationships with independent stockists, retailers and direct customers, ensuring the benefits of its growth are shared across the entire supply chain.
