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Digital Marketing Executive

Job Description – Digital Marketing Executive

Office based: Havant

No agencies thank you.

Salary: from £25,000 + bonuses

Through continued growth an exciting opportunity has arisen for a Digital Marketing Executive to join our Sales and Marketing team in our Havant office. We are looking for a talented, motivated individual to join on a permanent, full-time basis, 37.5 hours per week. You will work inside of a close-knit team of exceptional people, being part of shaping a new, rapidly expanding industry.

Paleo Ridge was established in 2014 and has been on an incredible journey to become the industry’s leader in high quality, raw dog food and is widely renowned as offering the highest quality raw pet food products available on the market today. Alongside this, we have become well known for our ethical stance and environmental focus, innovating at every juncture.

You will sit at the centre of our digital marketing strategy, helping secure our primary sources of traffic through ongoing optimisation. This is a great opportunity for somebody that is passionate about Search Engine Optimisation, with the ability to setup, deliver and optimise paid media campaigns. We are targeting a range of paid media channels including Google, Bing, Facebook and other developing platforms.

Core Responsibilities

  • SEO – optimising on-page content
  • SEO – building our off-page presence
  • SEO – scoping technical optimisations
  • CRO – identifying ways to optimise the website for conversions (e.g. new customers and sales)
  • Paid Media – developing and optimising paid media campaigns, liaising with advertising providers (Google, Microsoft and Facebook) to ensure we are exploiting all advertising possibilities
  • Reporting on digital marketing performance

Additional Responsibilities:

  • CMS – updating the website with fresh content and curating existing content
  • Affiliates and Partnerships – developing our affiliate relationships and monitoring existing channels
  • Native Advertising – supporting the sharing of content through programmatic channels
  • Social Media – supporting the social media communication plan and execution
  • Digital PR – supporting the rollout of press releases to online channels
  • Content Marketing – supporting the Communications Manager by identifying content ideas based on search report data
  • Email Marketing – supporting the Communications Manager by developing the email automation plan

The Ideal Candidate – Digital Marketing Executive

This role requires a technically minded and driven individual, who is looking to progress their career in digital marketing, especially in the area of SEO and PPC. The Digital Marketing Executive role is ideal for a completer-finisher that is serious about developing their digital marketing career and, as a person, be enthusiastic, positive, organised and commercially minded.

To be successful in this role you will need:

  • A good understanding or SEO, PPC or Digital Marketing
  • Comfortable working with websites, CMS and CRM platforms
  • Comfortable in reporting digital marketing insights including Google Analytics, Moz and other platforms
  • Good organisational skills and ability to prioritise according to business needs
  • Good level of IT competence
  • Excellent attention to detail
  • Good, confident communication skills, both written and verbal

Preferred Experience

  • Agency, freelance or in-house experience
  • Experience with SEO, both on-page and off-page
  • Experience in working with paid media
  • Ideally a CIM qualification or other relevant qualification
  • Affiliate or native advertising experience

Benefits

  • 7kg Free dog food a week
  • Competitive Salary
  • Opportunities for development within a fast growing business
  • Free tea, coffee
  • Highly reduced gym membership, just £5 pm
  • Immediate start for the right candidate
  • Free company events
  • Bike2work scheme
  • Free employee assistance programme

How to Apply

We're a fast moving business, looking to fill this job quickly - so if you'd like to join us, then send a copy of your CV to tbrown@paleoridge.co.uk

Job Types: Full-time, Permanent